Karlie Kloss after Michael Kors Fall/Winter 2014, NYFW.
Karlie Kloss headed to the Top of the Rock in midtown New York City Tuesday in a sexy, cutout Proenza Schouler LBD to toast to her newest gig as the face of Swarovski. And while the model and street style superstar did a sparkling job on her first assignment to promote the line by wearing a sleeve of shimmering bangles and carrying bedazzled accessories — she took over as the “face” from Miranda Kerr, mind you, so she had a lot to live up to — she made it clear that she was out there for more than a one-dimensional campaign.
Sure, she already stars in the ads for Joe Fresh, Kurt Geiger, Diane Von Furstenberg, Topshop and more. But for Kloss, Swarovski is different.
“This is a really special one, mostly because it’s not about just me in images, but also about me working in partnership with them on creating content,” she told PeopleStyle when we sat down to discuss her new campaign. Kloss was referring to the partnership the brand formed with her YouTube channel Klossy, in which the 23-year-old model and her Klossy YouTube team will produce videos for Swarovski throughout the campaign.
“They’re really investing in me, not just as a model, but also me,” she said. “They’re getting behind all the things I’m passionate about, all my little projects. So it’s different. It’s a very special, and it’s big milestone in my career.”
Swarovski is using the term #BeBrilliant in its images, and it’s a term Kloss relates to a lot. “It’s more of an emotion, and a radiance that comes from within,” she said. “For me, I feel that sentiment most when I’m passionate about something, and when I’m fulfilled and truly happy. I think that shows. I think you can see that in someone, when they are radiating in this way.”
For Kloss, feeling brilliant is something she feels in her world of modeling and beyond. “I have a very glamorous job,” she said. “I have an awesome opportunity to travel the world and work with talented, creative people through my fashion job, but at the same time, I’m a student.” She also runs a coding camp called Kode With Klossy. “I’m doing a lot of other projects that excite me and fulfill me,” she continued. “I think that’s why Swarovski wanted to work with me. That’s very much their consumer and modern women everyday.”
So what does she do to feel brilliant on the daily? “I think just taking time to invest in myself, whether learning something new or taking time to go for a run, taking time to be with my friends and loved ones — things that truly fill my cup on the inside,” she said. “That’s what makes me radiant.” (x)
